NYU Professor, Scott Galloway, is amazing as he presents his Team’s latest findings and predictions at DLD15 about the future of eCommerce and The Four Horsemen: Amazon, Apple, Facebook and Google!
No matter what business you are in, I think there are important insights for all.
If you only have one spare minute to watch you must go to 13:15 mins in the video!
There are only three ways you appeal to anyone to purchase your products or services and Galloway presents a hilarious and accurate description of them all (and proves why you want to be in the high end business)! And check out the heat maps, sorry Blackberry users 😉
Up to date data and information is what allows Scott to make his conclusions and predictions. If you don’t know your own businesses numbers and performance each day/week/month you can’t make conclusions and predictions about your own business let alone about your wider industry so let us help!
Big thanks to Verne Harnish at Gazelles for pointing me in the direction of this entertaining video.