Business Idea Evaluation - CapitalQ

Business Idea Evaluation

Let us be the first to congratulate you on making the decision (important step one), and then taking the action (arguably the most important part), towards starting your new business.

It’s an exciting time, and we wish you all the best and we hope you get to experience what we have, that there is nothing better than owning and operating your own show!

Now down to work…

A rational mind, and considered decision making is now in order. You need to ensure you don’t get too caught up in all the excitement and develop a blindness to the telltale signs that your idea while being a good idea, may not actually be a viable business idea.

A mentor of ours can often be heard saying “I hate new ideas” when it comes to starting a new business. “I prefer you find a good existing idea, that already works, and then do it better!”

Now we don’t entirely share the sentiment, at the end of the day, where would modern unicorns like Facebook, Uber, AirBnB and the like be if the founders stuck to that mantra.

Having said that, there are two points worth considering –

  1. The idea does have a basis in fact, new ideas are great, but so many don’t translate into viable businesses. Or if they will, they will require a very substantial capital backing to reach their tipping point. How do you know your ideas tipping point, if it’s going to have one, is within your reach?
  2. Those examples we just gave you, to a large extent are actually in fact just improvements on existing businesses. MySpace (amongst others) existed before Facebook, Mark Zuckerberg just did it better. We all know Uber has just taken the idea of taxis (and in particular unregulated private cabs in places like London) and did it better. AirBnB, it might be a bit of a stretch, but really the basis was just doing flat sharing better!

The point is new business ideas are tough, so put the work in up front, before a mistake is made.

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What our customers say

Logo for Michael Gray
Duncan Melbin’s firm first became the business accountants for Exploration Data Services, and my Family, when he was still a Graduate Accountant some 16 years ago. Myself and my late business partner have followed him ever since!

In the early days Duncan was very proactive in regards to fine tuning our business structure and the benefits of getting the structure right early are still flowing today.

Throughout my time working with Duncan he has played a key role in ensuring our tax affairs have always been in order and our tax obligations have always been minimised and well managed.

Duncan has also played a key role in ensuring my Family and I have adequate wealth protection in place and that we have maximised our wealth creation including through a regular superannuation contribution strategy and the use of a self-managed super fund that keeps us engaged, in control and to a large extent free from the perils of the GFC.

More recently we took the opportunity to outsource our entire back office accounting function to CapitalQ including switching our accounting and invoicing to Xero. I now spend barely any time at all on my monthly accounting and Activity Statement lodgements, as CapitalQ have it all in hand. This allows me to focus on running my business better, and frankly to have more time to enjoy the spoils of a life in business.

I work closely with Kapil Bhasin, our Client Manager, and Peter Melbin, our outsourced Bookkeeper, and they are clearly very valuable assets for CapitalQ.

Working with Duncan, Kapil and Peter is very easy, they respond promptly to any queries I have and most importantly I have complete trust in the advice they give me and that my business affairs are being well looked after. I would recommend CapitalQ to any potential client without reservation.

So if you own a small business or are looking to grow your wealth I highly recommend you speak to the CapitalQ Team. They will give you good advice, and ensure you are on track for a sound business and financial future (and outsourcing your back office accounting process to them, and switching to Xero, will be two of the best business decisions you will make).

Michael Gray

Director - Exploration Data Services (Perth)

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